Our Process - Design Thinking

We communicate early and often. As design thinkers, we use every tool available to engage the customer or target audience with early prototypes and shared frames of reference. Great design is about great conversation and thoughtful applications of the shared insights gained through this ongoing dialogue.

Rapid Prototyping

Whether we use pencil and paper, pictures, storyboards, full 3D printed models or even cardboard prototypes the sooner we start the conversation the more likely we are to create something unique and powerful.


If it ain’t broke, we break it, or ask our users to.   That’s the only way that we can push the limits and truly understand how much we can challenge the norm and create powerful innovations.


The road to excellence is always under construction so we continue to challenge the designs and stories to make them better.


140 Columbia Street West Waterloo, ON, Canada, N2L3K8

Contact Info

416 604 9000 |